Digital can give chemical companies the power to unlock a new value by reducing the cost to serve, improving pricing, and for fast movers, capturing growth from competitors. More than 50 percent of Chemical enterprises lack a digital transformation roadmap or a strategy. Digital can give the industry a power to tap into new value pools and capture growth. A digital transformation is a business priority and not an IT project. Only when companies will adapt to this transformation and expose themselves to change is when they can transform the business for better. But the question arises as to how can digital marketing transform the Chemical Industry? Extending Reach Many chemical companies today recognize the value of reaching not only their customers—the various suppliers and original equipment manufacturers (OEMs) they serve—but also their customers’ customers. This is possible by making your company a brand through digital marketing to exten...