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Showing posts from April, 2018

A creative effort for a memorable marketing campaign

Khana Laraha Hu is a tiffin-service from Nagpur, promising home-made style food to students and working professionals. They are on a mission to provide the daily-dose of home-made style food to everyone in Nagpur and our aim is to help them achieve that. When the client had come with this requirement, all they had was a story of how the venture started and the amazing food they served. And that’s it, we converted their story into a communication to connect with their audience. Starting with a logo, featuring the inspiration behind Khana Laraha Hu, our favorite and the cutest, Captain Johnny.  When we heard their story, we were awestruck and had to make the most of it in our communications.  “ Back in 2016, when we first met Johnny, it was almost like meeting a ball of fur with all the innocence in the world, his warmth and cuteness made our lives happy, we are sure all dog lovers will relate to this. B ut little did we know that this l...

The Era of Millennials – A Young and Inspired Workforce

‘ The best of the ideas come when you are young and bold’ Given the adequate amount of freedom to work and innovate, one can explore the best version of themselves. Gen Y is a lot more smart and inquisitive when it comes to adopting new technologies and ideas. We, at Tecture are  sure that the Next Generation feels welcomed and motivated to change the world for the better. Our Next Generation Network is a step ahead in the right direction, and at Tecture Business Solutions Pvt. Ltd., we are doing all we can to live our value of winning together, with Gen Y! Here’s how! Freedom to Explore Empowering the young with responsibilities and making them realize the importance of their work is what we do. They hate being told what to do, therefore set the right context and tell them what the outcome must be. There is a special training and internship program organized, TCDC where young talent is groomed and trained to find their interests.   Setting the right ...

An Introduction to ERP

Every organization deals with a complex front-to-end process that involves the man, material and money. A standard traditional process has been followed by most of the companies even today which includes a lot of tedious management work, right from the Finance, Product Management and Accounts to Human Resources. In the past 20 years, technology has changed the way of working. IT has penetrated every possible industry today to simplify the management systems, save time and avoid errors, leading to a streamlined workflow, thus helping make profit. One of the biggest evolution of IT is ERP , Enterprise Resource Planning . A concept introduced to define and standardize the processes, thus integrating parts of the business such as planning, purchasing, inventory, sales, marketing, finance or accounts and human resources. Effectively enabling the use of internal knowledge to seek external advantage. It has been proven that implementing an ERP system in an organization can mo...