Skip to main content

Is Organic SEO dead? Should companies invest in SEO?

“SEO is far from dead, it’s changed so drastically that people really need to learn to think of it as less of a marketing tactic, and more of a branding play”, quoted Mr. Sam McRoberts, CEO, VUDU Marketing.

Indeed, Organic Search Engine Optimization is far from dead. Presenting list of 7 reasons why you should consider SEO for your business.
  1. It still works - The technique is to focus on optimal user experience while performing methodic SEO, your website will be rewarded with higher positioning and organic traffic.
  2. Nor is it going to stop working any time soon - Looking at the growth of the search engine, it is unlikely that SEO will cease to be effective any time in the foreseeable future. In fact even audio and video searches ultimately depend on keywords.
  3. Cost Effectiveness - When compared to the costs associated to other forms of Digital Marketing such as Google AdWords, SMM or Email Marketing, SEO provides fairly good ROI. With very little inputs, businesses get tremendously better outcomes.
  4. Search Engine market share has been increasing - Most customer now judge a business based on the online reviews prior to deciding, and this number is only expected to increase. So all your perspective customers will check your online presence, hence SEO’s importance is growing instead of depleting.
  5. Mobile Internet availability and local search optimization - Apart from the fact that mobile internet is so easily accessible, when compared to traditional desktop devices, mobile devices are becoming more popular giving a whole new world of effective SEO techniques, such as local search optimization.
  6. Not having a healthy content profile is damaging - With each and every update to its search algorithm, Google and other engines change the way they look at websites. Things which didn’t exist a few years ago, such as social media indicators, are now given fairly high importance in terms of their impact on your rankings. Not building a healthy content profile spread out months and years is potentially damaging to your business, as it is one of the factors Google evaluates when looking at your site.
  7. Your competitors are doing it - SEO is a never-ending process, if you’re not moving forward and improving your position, you’re losing ground to a competitor who is. That’s a simple fact of how the process works. Don’t let your competitors out maneuver you by ignoring this valuable tool for your business.
To conclude, investing in organic SEO is more important now than ever before, despite the current difficulty everyone finds themselves facing regarding the lack of organic keyword data and traffic. Your business definitely needs to have an SEO strategy in place if you are interested in succeeding in terms of online marketing; it remains one of the single most important components of any organization’s branding efforts and online presence.

Comments

Popular posts from this blog

Importance of ERP for the Pharmaceutical market

The Pharmaceutical industry has been witnessing a phenomenal growth in recent years driven by the rising demand levels and strong demand from export markets. Constant and sudden changing healthcare market conditions force Pharmaceutical companies to react quickly and flexibly to stay competitive, as the unsaid rule of any industry is to adapt and respond quickly as and when the market changes.  Demands of new and enhanced products have resulted in a highly competitive market, therefore, putting a lot of pressure on small and medium pharmaceutical manufacturers to keep themselves updated with the demand of drugs production. The many and interrelated process of the Pharmaceutical industry include, Material Management, Inventory, Purchase, Production, Quality Control, Sales, Accounts, CRM, and HRM… to maintain all these processes and data from one system, Pharmaceutical companies need a Customized Automated ERP Solution created considering all the exact requirements of ...

Why you should invest in ERP to grow your business multifold

As a business owner, you know far to well how running a business is not only about developing an excellent product/service and selling it. Behind this simple process of creating and marketing lies hidden maze of multiple operational facets that can leave you with no time left to think about what lies ahead for your business. Look: While it is extremely necessary to have a brilliant product/service to offer, it can only be optimised to serve even better when every aspect of it’s operations and core processes are in synchronisation. So far, you might be using multiple applications to carry out every step of your operational functionalities or maybe, you are still juggling N numbers of books and diaries to manage your procedures. To top on this, you need to keep track of sales reports, HR complaints, payment reminders, shipment delays and huge number of other company processes that eat away a huge chunk of your day to day time which you would be be...

10 Python Blogs Worth Following

Hi there fellow programmers. I remember those days when I was learning python. I was eager to read blogs to learn better, but found just a handful of them. Hence this blog with the top 10 links of different python blogs that are worth following, they are regularly updated and have the right information. 1.  PlanetPython , undoubtedly one of the most known python blogs out there.Have a look. 2. Love-python. I don't know how I stumbled over it but I really like this blog as it has a lot of useful info and code snippets. 3. The fourth blog is of Doug Hellmann . He is the  man behind PYMOTW (Python  Module of The Week). This blog covers a lot of python libraries. If you are   searching for this is the right place. 4. Coder Who Says Py, although not regularly updated, you will find a lot of helpful  info here.  5. Eff-bot, it has a lot of information that is helpful such as code snippets and a lot of other things you can expect...